This season’s hottest day and night makeup looks play up your individuality

Have you been applying the same makeup all year? It may be time for a change. And what better time to switch things up than fall and the holidays, when everything from the trees to your wardrobe is in flux. “For fall and winter, the direction makeup is going is all about freedom and self-expression,” says Keri Blair, senior artist for MAC at Ponce City Market. Here, Blair shows us what it takes to create two stunning, seasonal looks—one for day, one for night—that let your personality shine through in different ways.

Evening Look: ICONIC EYE

Think: a super-bold eye in blue, green or purple paired with a neutral face and lip.

EYES: Blair likes to start with a cream shadow, thick eye coal or paint pot, and run it over the lid as a base. Next, she presses eye shadow (use a brush or finger) in the same or a similar hue into the creamy-textured under-layer. This creates an intense color on the eyes and helps it last all night. One product to try: MAC Modern Twist Kajal Liner ($17.50) in Ocean Liner, a deep blue. “It’s a fun way to step into color and embrace your free spirit,” Blair says.

SKIN: Since this nighttime look has a bold eye as a focal point, keep everything else very neutral within your natural skin tone range. Add a little highlighter here and there to bring out your natural bone structure, Blair recommends. Use highlighter to play up a facial feature anywhere that your skin would typically catch the light. “This intensifies your look for the evening,” Blair says.

LIPS: Stick to a neutral lip. You can use a lip stain or lipstick by rubbing a soft lip brush into the color and pressing it into your lips. “Don’t apply it directly from the tube. You can even mix it with a little lip balm,” Blair suggests.

LASHES: “Lashes are the ultimate beauty element,” Blair says. “If you are trying to do an androgynous look or prefer something not too fussy, no mascara is fine, but if you want to play up a flirty, sexy or intense look, mascara is the magic wand of makeup and one of the most transformative tools.” Blair suggests MAC Bold and Bad Lash ($23), a full-wand mascara that creates a “chunky, badass lash.”

Daytime Look: WASHED ALL OVER

Think: a warm, neutral color palette in peachy, terracotta hues and using a similar tone across the eye, cheek and lips.

EYES: Play around with subtle washes of color—there’s no wrong way to apply your eyeshadow. Just see what works best for you, suggests Blair, who recommends the new MAC Pro Eye Palette in The Social Climber ($40) for its creamy, blendable texture in earth tones and burnt amber shades. Using a tapered hair bristle eye makeup brush, apply it on top of the eyelid up into the crease, or for a more daring look, take the neutral tone up to the eyebrow and underneath the eye, too.

CHEEKS: Use the same or a similar hue as you did on your eyes on your cheeks, Blair advises.

LIPS: Move over, matte—gloss is back! Stains are back, too (like above). How glossy you want to take it is totally up to you. Blair suggests going for tinted lip glosses that offer a gorgeous sheen with just a hint of color for an effortless look, such as MAC’s gold-toned Lipglass in Nymphette ($17).

SKIN: “There’s a movement away from matte into a dewier glow on the skin, even for fall,” Blair says. She prefers liquid foundation, such as MAC’s high-coverage Studio Fix Fluid ($29), but adds a few drops of MAC Strobe Cream ($33), which has shimmery micro particles of pink, gold or silver, that add luminosity to the skin.

GO PRO

MAC’s 1,089-square-foot location that opened earlier this year at Ponce City Market is its first dedicated Pro store in Atlanta. In addition to its 300-plus products, the location offers various makeup services. Choose from false-lash applications, one-on-one lessons with a makeup artist, airbrushing, bridal makeup and more.

MAC
Ponce City Market
675 Ponce de Leon Ave. N.E., 30308
404.347.2152
maccosmetics.com

STORY: Karina Antenucci
PHOTOS: Erik Meadows