CULTIVATED CHIC
Swoox Curated Consignment highlights one-of-a-kind artwork and home goods with its second storefront
When Swoox Curated Consignment opened a second, temporary retail shop at Westside Provisions District in January, what began as a short-term residency became an extended stay.
“It really worked, and I think the community here fell in love with us,” says Jenn Balcos, managing partner of Swoox, who helms the shop alongside owner and interior designer Kelly Wolf-Anthony.
Like the boutique’s original Buckhead location, which opened in 2015, the 1,800-square-foot Westside concept offers one-of-a kind furniture and home goods that Balcos and Anthony hand-select from nearly 230 sellers they’ve built relationships with. The bulk of products are high-end designer leftovers or showroom samples that are sold at reduced prices. “We’re very picky, but that’s why we consider ourselves curated,” says Balcos. “We’re not just your everyday consignment store; we really try to get the best of the best. We’re typically 50 to 60 percent off normal showroom prices.”
When it comes to artwork, the Westside Swoox offers an assortment, including jewelry and artisanal goods exclusive to its location. Look for large-scale flags by local artist DL Warfield and handmade jewelry by Connie & Jack.
“We’ve become sort of a new spin on galleries. When we display things, we can give people a better idea of what the art will look like in their homes versus going to a gallery where you’re just looking at a white wall,” Balcos says.
Supporting independent artisans is another pillar of Swoox’s business model. One of Warfield’s 90-inch-wide flags hangs proudly on the store’s walls, and Atlanta artist Todd Alexander will host a solo show at Swoox Westside at the end of March. “We’re not only consignment, but we serve as a platform where these artisans and artists can display their work,” says Balcos. “We hold these artists dear to our hearts because they work so hard; it’s amazing what goes into this, and we’re actually helping.”
STORIES: Claire Ruhlin
