Burning Up
Virginia-Highland welcomes boutique Burn fitness facility
STORY: Claire Ruhlin
When Jeremy Levison began teaching indoor cycling during graduate school, he noticed a few key issues that needed to be addressed in the fitness marketplace: price (“the cost of working out shouldn’t break the bank,” he says), a variety of class formats and stellar customer service. Enter Levison’s boutique fitness facility, Burn, which opened its flagship Brookhaven location in 2015, followed by one in Buckhead in 2018. This summer, Burn opens a third studio in Virginia-Highland.
For a flat rate of $119 a month, customers get access to all three locations, which offer cycling, kickboxing, yoga, sculpt, “Crossburn” and TRX classes. Amenities include lockers, showers and lavender-scented towels. Levison also makes sure to remain hands-on, teaching classes, learning names and keeping up with clients via email. “I’m an Atlanta native, and Virginia-Highland is such a well-respected and established neighborhood,” says Levison. “The small-town feel and walkability has always made me appreciate the area. I also saw a need in the marketplace— there were few other fitness options in that area—and Burn is thrilled to fill that space.”
While much of Burn’s success can be attributed to its service, affordability and number of options, Levison says it’s also Burn’s sense of community that’s helped it expand across the city. “Our Burn community is so engaged and supportive of one another, and it’s amazing to see the relationships our guests have built internally,” he says.” Our instructors make everyone in their classes feel welcome and supported, whether it’s their first class or our regulars who come in every day. We look forward to sticking around for years to come.”
