DYNAMIC DESIGN
Peridot brings a new resource for the film and design industries to the BeltLine
STORY: Claire Ruhlin
Photos: Heidi Geldhauser
Dina Woodruff opened her original gifts and furnishings shop, Peridot, in Buckhead 30 years ago. In 2010, she opened a second location in the westside’s bustling design district. The 2,000-square-foot storefront subsequently became Peridot’s flagship store when Woodruff closed Peridot Buckhead in spring 2018 to focus on the westside shop that continues to offer a wide range of furniture, luxury linens and bedding.
This month, Woodruff debuts a new location, Peridot on the Line, located on Fairmont Street NW near the future westside expansion of the BeltLine. The new location will serve as a showroom extension of Peridot West, offering fewer vignettes and more furniture options.
“Upon hearing feedback from our designers and clients, I decided to open Peridot on the Line to give them more options to choose from,” says Woodruff. “We still have our classic vignettes at Peridot West, but Peridot on the Line offers more furniture choices.”
Inventory includes a mix of vintage, mid-century and modern finds that can be purchased, loaned or used in staging. Woodruff says she particularly had the interior design and film industries in mind for this. “Peridot on the Line was established as a resource for two booming industries in Atlanta: the design sphere and the film industry.” Think “interior designers, movie or TV set designers and those looking to shop an extension of Peridot West’s design offerings.”
The new location links to Peridot’s original mission, too. “I love how the BeltLine ties the community together and gets people out and about,” Woodruff says. “Atlanta has been such a driving town for so long, and the BeltLine is giving the community the opportunity to get out and walk around. It’s fun to be a part of it to see how it’s changing the city.”
