Lovely Bride brings “indie bridal” retail to Atlanta

STORY: Claire Ruhlin

Atlanta brides looking for a dress that sets them apart have a new (and Instagram-worthy) spot to dress shop. National franchise Lovely Bride opens its new, roughly 2,000-square-foot showroom in West Midtown’s Brickworks development this summer.

Lovely Bride was founded by fashion industry veteran Lanie List in 2010 in response to the abundance of traditional options in the bridal industry. Seventeen locations across the country later, the shop’s ethos remains the same: Shopping for a wedding dress should be fun, from the selection of gowns down to the atmosphere of each store and the personalized shopping experience.

Indeed, Lovely Bride carries an assortment of dresses from emerging designers and in a range of styles from bohemian to refined.

“Lovely Bride was the first indie bridal shop; there were no other stores like it, and we created a category,” says franchisee Emily Dantus, who owns Lovely Bride stores in Atlanta and Charleston.

At the Atlanta location, expect a selection of gowns and accessories, some of which are exclusive to Lovely Bride, by designers from around the globe, such as Dear Heart, Emmy Mae, Jane Hill, Louvienne, Lovers Society, Made with Love, Studio Levana and Suzanne Neville. The store will also carry a range of plus-size samples by designers who specialize in curvy brides, such as Israeli designer Studio Levana.

lovelybride.com